Another average carsalesman who needs training

I went car shopping over the weekend (not for myself, don’t worry Hyundai lovers) so I took some mental notes about the two salesmen….

The 1st never asked

why?

what are you using it for?

what’s your budget?

what features do you want?

what matters to you?

He stood with us the whole time. To quote Dick, “tell an emotional story, then leave the table.” It gives buyers time to make a decision without pressure. He didn’t do either.

The 2nd guy at CarMax was much better because they train their agents. Surprised?

No typo in title. Unfortunately, it seems like the negative connotation of a carsalesman has caused it to become a new, commonly miss-pronounced new word.

-A

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